'Veronica Mars' campaign rattles movie industry

NEW YORK (AP) — After years of hope, stalled efforts and studio frustration, “Veronica Mars” creator Rob Thomas watched a long-held dream come to fruition in a sudden digital rush.

“There were a few minutes of nothing happening,” he says. “Then in an hour, watching that ticker go was mesmerizing. I had an attention span of, like, four seconds because everything on my computer screen I wanted to look at at the same time. The Twitter feed was going crazy, the emails were going crazy and then watching that Kickstarter total go up.”