Business

Music a big focus in Super Bowl ads

By Mae Anderson
Published February 1, 2014 3:21pm ET
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Music a big focus in Super Bowl ads
This undated frame grab provided by Beats shows the company's 2014 Super Bowl commercial. Beats by Dre, the popular headphones and audio equipment producer has enlisted Ellen DeGeneres to star in its debut Super Bowl ad running in the third quarter that promotes Beats Music. (AP Photo/Beats) | AP

NEW YORK (AP) — Music is taking center stage at the Super Bowl — and not just during the halftime show.

Bank of America will have rock band U2 sing a new song during a commercial break. Pop band OneRepublic jams in a Bud Light ad. And the legendary Bob Dylan’s 1966 hit “I Want You” will appear in a Chobani yogurt spot.

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