Lubriderm launches lotion aimed to sooth, comfort

Published April 8, 2008 4:00am ET



It’s spring, but most of us are still shedding our winter skin, and that means the usual process of exfoliating and moisturizing.

In that ritual of sorts, I’ve tried just about every lotion out there — the thick ones, the perfumey ones, the expensive and cheap ones — and it’s always a bonus to find an inexpensive lotion that does what it says it does. Lubriderm’s Intense Skin Repair Body Lotion With Itch Relief offers a light but long-lasting layer that is clinically proven to help relieve and soothe extra-dry, itchy skin.

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