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Malaysia’s Proton unveils its first compact car

By Eileen Ng
Published September 25, 2014 10:57am ET
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Malaysia’s Proton unveils its first compact car
From right, Proton's Chairman Mahathir Mohamad, Proton's Chief Executive Abdul Harith Abdullah and Malaysian Transport Minister Liow Tiong Lai, pose for photos next to the Malaysian automaker's new model "Iriz" during its launch in Tanjung Malim, outside Kuala Lumpur, Malaysia, Thursday, Sept. 25, 2014. Proton launched its first small car Iriz on Thursday, hoping to bolster its fortunes amid fierce competition from foreign and domestic rivals. Proton also hopes the Iriz, its first 1.3 liter engine car, will help snatch back market share from domestic compact car maker Perodua and reinvigorate plans to increase overseas sales. (AP Photo/Lai Seng Sin) | Lai Seng Sin

KUALA LUMPUR, Malaysia (AP) — Malaysia’s national carmaker Proton launched its first small car on Thursday, hoping to bolster its fortunes after ceding ground to foreign and domestic rivals.

Proton also hopes the Iriz, its first 1.3 liter engine car, will help snatch back market share from domestic compact car maker Perodua and reinvigorate plans to increase overseas sales.

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Auto Industry Malaysia