As mentioned previously, Brown-Forman is selling Southern Comfort to the Sazerac Company for $543.5 million. This ought to free up the Louisville, Kentucky-based liquor giant to focus on its flagship brands, namely, Woodford Reserve and Jack Daniel’s. Indeed, last October Brown-Forman unveiled the limited release of Jack Daniel’s: Sinatra Century, perhaps the most lavish bottle ever produced by the distillery. Timed for the 100th anniversary of Frank Sinatra’s birthday (December 12), the 100-proof whiskey retailed for the ring-a-ding price of $379.