Business

Wal-Mart’s website to personalize shopping

By Anne D'innocenzio
Published August 4, 2014 2:13pm ET
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Wal-Mart’s website to personalize shopping
This undated image provided by Wal-Mart, shows the website that will enable it to personalize the online shopping experience for each customer. Wal-Mart is rolling out a feature that will enable its website to show shoppers more products that they may like, based on their previous purchases. It also will customize Wal-Mart's home page for each shopper based on where that customer lives, showing local weather and events, as well as the customer's search and purchase histories. (AP Photo/Wal-Mart) | AP

NEW YORK (AP) — Wal-Mart, in its latest bid to compete with nemesis Amazon.com, is rebuilding its website to further personalize the online shopping experience of each customer.

Wal-Mart is rolling out a feature that will enable its website to show shoppers more products that they may like, based on previous purchases. It will also customize Wal-Mart’s home page for each shopper based on the customer’s location, local weather and the customer’s search and purchase history.

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