CINCINNATI (AP) — Picture this: A woman walking down the street wearing a dirndl skirt and bust-hugging bodice paired with ankle boots. Or a man sporting lederhosen — leather shorts, traditionally worn with suspenders — with a T-shirt and sneakers.

Wiesnkoenig (pronounced VEE’-sehn-koh-neg), the official supplier of lederhosen for the Munich Oktoberfest, is hoping its fashion-forward take on traditional German clothing takes off in America with the opening of its flagship U.S. store inside a Cincinnati brewery.