It’s been nearly a year since Michelle Obama began her bizarre, medically discredited campaign to get Americans to drink more water. The campaign, dubbed Drink Up, began last September with a pro-water speech in Watertown, Wisconsin (we were meant to find the location clever), and has since morphed into a full-bore advertising campaign, replete with YouTube movies and an active social media presence.

Apparently, it’s worked. As Paul Bedard reports at the Washington Examiner, sales of bottled water are increasing – a development for which the first lady has been keen to take credit.