The Play-Doh strategy: How toymaker Hasbro copes with Trump’s tariffs

Published October 22, 2018 10:08pm ET



For more than 60 years, whenever American pre-schoolers fashioned something from Play-Doh, their parents could legitimately claim it was made in the U.S.

The modeling putty itself, however, has been made overseas since 2004. Toymaker Hasbro’s return of at least some production of Play-Doh, one of its most lucrative brands, to the U.S. this fall shows how companies are adapting to the Trump administration’s carrot-and-stick approach to creating American manufacturing jobs.

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