So You Want to Be a (Social Media) Star

Published August 7, 2017 9:05am ET



Los Angeles

It’s a beautiful day, and I’m standing in a courtyard of a private university east of L.A. surrounded by 40 teenagers, most of them desiring to become the next Internet sensation. The youngest are here for SocialStar Creator Camp, which is designed to turn them into social media superstars able to produce content that will attract adoring followers and corporate sponsors willing to pay top dollar for Internet “influencers” to promote their products. And then there’s me, the analog guy who has yet to post a YouTube video.

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