NEW YORK (AP) — This year’s World Cup will play out on Twitter, Facebook, Instagram and messaging apps like WhatsApp just as it progresses in stadiums from Sao Paulo to Rio De Janeiro.

Nearly 40 percent of Facebook’s 1.28 billion users are fans of soccer, better known as football outside of the U.S. and Australia. On Tuesday, the world’s biggest online social network is adding new features to help fans follow the World Cup — the world’s most widely viewed sporting event — which takes place in Brazil from June 12 to July 13.