Business

Soccer interactions dwarf other events on Facebook

By David Bauder
Published June 20, 2014 7:37pm ET
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Soccer interactions dwarf other events on Facebook
FILE - This June 16, 2014 file photo shows Brazil's Neymar smiling as he holds out his arms during a training session at the Arena Castelao in Fortaleza, Brazil. Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards combined. A photo posted by Pitbull, who performed at the opening ceremonies, has received more than 1.2 million interactions, as has a photo posted by Brazilian soccer star Neymar, Facebook said. (AP Photo/Andre Penner) | Andre Penner

NEW YORK (AP) — Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards combined.

A total of 141 million people have commented about, “liked” or shared posts on Facebook about the World Cup, the company said Friday. There have been 459 million different interactions on it.

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