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Some sponsors compose Olympians’ tweets

By John Leicester
Published February 16, 2014 3:21pm ET
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Some sponsors compose Olympians’ tweets
FILE - In this Friday, Feb. 7, 2014 file photo, members of the United States Olympic team _ many of them holding up mobile phones to record the moment _ enter Fisht Stadium in Sochi, Russia, for the opening ceremony of the 2014 Winter Olympics. Picking up new followers on Twitter, Facebook and other social media platforms is the smart play for Olympians at the Sochi Games. Athletes who share their experiences from their privileged backstage access at the games could come home from Russia with far stronger hands to woo and squeeze more money from sponsors. (AP Photo/Petr David Josek, File) | Petr David Josek

SOCHI, Russia (AP) — Between photos and insights about their Olympic experience, some Olympians are turning over their social media accounts to sponsors, agreeing to quotas of postings on Twitter and Facebook and letting other people send commercial messages in their name.

The agents for US figure skaters Ashley Wagner and Gracie Gold both say sponsors draft some of their tweets, plugging their brands.

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