Portugal. The Man reinvented

John Gourley seems embarrassed when he’s told that some refer to him as “the coolest rock star ever.”

The frontman and founder of Portugal. The Man and his bandmates may be riding high with the band’s Danger Mouse-produced release “Evil Friends,” but you’re not going to hear any rock star boasting out of him. Gourley is the epitome of the DIY-solid-work-ethic kind of guy. One reason is certainly his Wasilla, Alaska, upbringing by his homesteading, Iditarod loving parents that’s seemingly reflected in his entire persona.