Report: Trump way behind Clinton on high-tech voter tracking

Donald Trump is months or even years behind Hillary Clinton in a digital campaign technique critical for identifying voters and devising strategy, according to the Associated Press.

“Precision digital-marketing data, a person’s online footprints, have become an electoral science that Democrats have dominated, and Republicans have chased, for a decade,” the AP writes. “Campaigns used the data at first simply to track supporters. The information now guides a range of decisions, like the types and volume of advertising, where to deploy campaign staff to mobilize voters and where a candidate should visit.”