Trump goes big with expected $140 million ad buy

Published September 24, 2016 4:53am ET



Donald Trump’s campaign is expected to drop an estimated $140 million on ads through Election Day, AP reported late Friday.

The buy would include $100 million in television airtime and $40 million in digital ads, according to senior communications adviser Jason Miller.

The Republican nominee’s team will devote $60 million of the TV ads to local markets, including Florida, North Carolina, Ohio, Pennsylvania, Michigan, Maine, New Mexico and Wisconsin. The remaining $40 million of TV funding will go toward national commercials.

Trump threw down $15 million on Friday alone.