ROCKVILLE, Md. (AP) — Even Hotel marked its grand opening on Rockville Pike this summer with the ceremonial unrolling of a giant yoga mat. It was an appropriate welcome for the 167-room property from the InterContinental Hotels Group.

“In our research, we found a lot of people who said, ‘I have a wellness routine at home. It would be great if a hotel helped me stay on the wagon,’?” says Adam Glickman, head of the Even brand. By rethinking every aspect of the traveler experience with a focus on health, his team developed a model he believes will be the future of the hospitality industry.