Digg built a new way for Internet sharing, then fell into a hole it dug

Digg is a pioneer of the social Internet. It was one of the first and best-known online news aggregation brands, a top-100 Internet site with 20 million unique monthly viewers. Its ubiquitous graphics inviting readers to “Digg” this content festoon millions of websites alongside Facebook’s “like” links and Twitter’s “tweet this” buttons.

But none of Digg’s original staff works there anymore. In December, founder Kevin Rose tweeted 26 times more often than he “dugg” something. In March, Digg announced that Rose had little involvement with it anymore.