Business

Bud Light announces ‘Backyard Tour’ as it attempts to win back consumers

By Asher Notheis
Published July 13, 2023 6:19pm ET
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Bud Light announces ‘Backyard Tour’ as it attempts to win back consumers
Bud Light is taking another swing at winning back the hearts, and wallets, of its former customers, this time through a music tour featuring multiple artists. The tour, which will be held throughout August, is called the “Bud Light Backyard Tour,” and will visit several cities, including Nashville, Tennessee; Oklahoma City, Oklahoma; St. Louis, Missouri; […]


Bud Light is taking another swing at winning back the hearts, and wallets, of its former customers, this time through a music tour featuring multiple artists.

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