The Republican National Committee is largely getting out of the advertising business and instead will defer to super PACs and campaign committees to have a greater role during this year’s midterm election, senior GOP officials said Tuesday.
The RNC’s priority this year will be on rebuilding its voting databases and it will use 2014 as a test run with the aim of fixing glitches before 2016’s presidential contest. They are essentially starting from scratch after the previous databases proved unreliable, outdated and outpaced by Democrats.
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