Retailers pin hopes on 'consumer centricity'

If retailers can’t find a way to convince frugal consumers from parting with their waning cash this holiday season, they could be in for a world of hurt.

So in an attempt to circle the wagons, the National Retail Federation’s Web site is featuring a report written by Brian Ross, general manager of the retail consulting group Precima, titled, “Winning at consumer centricity: 10 tips for retailers and manufacturers.”