Using video, GM CEO reaches out to customers

Published March 26, 2014 9:37pm ET



DETROIT (AP) — General Motors CEO Mary Barra is reaching out directly to customers, as GM tries to counter bad publicity from a recall of cars with a potentially deadly ignition switch defect.

GM posted five videos of Barra on its website Wednesday answering questions about the recall of 1.6 million compact cars to fix the ignition switches. The company also said Barra listened in on customer calls for about a half hour last Thursday at the automaker’s suburban Detroit call center, although none of the callers spoke about the recall.

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