Baltimore Sun to launch free tabloid aimed at younger readers

Published February 19, 2008 5:00am ET



Following the lead of its corporate parent’s flagship publication, The (Baltimore) Sun plans to launch a free daily tabloid aimed at younger readers.

The publication, known as b, will debut on April 14 and publish on weekdays. It’s modeled in part after RedEye, the free tabloid published by the Chicago Tribune. Both the Tribune and The Sun are owned by Tribune Co., which was recently taken private by billionaire investor Sam Zell.

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