Keith Silberg is carrying on the tradition.

The operating owner of C-Mart, a retailer of high-end distressed merchandise, Silberg is part of the fourth generation of his family to run the business. Silberg?s great-grandfather began things informally during the early 1900s, but the business didn?t take off until C-Mart was officially started by his uncle, E. Douglas Carton, in 1971.