SOCHI, Russia (AP) — When Jenny Jones won Olympic bronze at the Sochi Games, her following on Twitter exploded. The audience for @jennyjonessnow has grown 10-fold, to 65,000 followers, in the three weeks since the British snowboarder tweeted: “Just found out I officially made the GB winter Olympic team. Whoop!”

Olympic success is also working wonders for @sagekotsenburg. The U.S. snowboarder’s account had 13,645 followers when he got the gold in slopestyle and tweeted: “WOW!! I just won the Olympics!!” That number grew to 14,196 in 30 minutes, 16,697 in an hour, 40,791 in 24 hours and to nearly 64,000 by Friday.