Nextdoor launches strategy similar to Facebook

Published February 16, 2022 6:19pm ET



Social media platform Nextdoor announced Tuesday that it will be introducing “active valued communities,” which, similar to Facebook, will include testing connections with other users, profile pages, and an updated algorithm.

Now, when a new user joins the platform, Nextdoor will notify all existing users in the neighborhood that someone new has moved in, similar to Facebook’s friend recommendations. Instead, it will call the feature “Neighbors You May Know.” Users now also have the option to make a “celebratory reaction” by sending virtual gifts such as flowers or cookies to new users.

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