McDonald’s: Fewer customers stopping in for a bite

Published January 23, 2014 6:05pm ET



NEW YORK (AP) — Fewer customers are stopping in at McDonald’s, even as the world’s biggest hamburger chain introduces a spate of new items including Mighty Wings.

The Oak Brook, Ill.-based on Thursday reported disappointing sales for its fourth quarter, hurt by a decline in customer visits at established locations. The drop reflects a longer-term trend, with comparable guest counts down 1.9 percent globally and 1.6 percent in the U.S. for the last year, according to a regulatory filing.

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