Citing shifting demographics that have moved Texas from a firmly red Republican state to a purple voting block that threatens to upend future elections, a Mike Bloomberg-backed gun control organization is ready to spend big with the hopes of changing gun laws in the state.

Everytown for Gun Safety, one of the most successful gun control groups in the United States, is heavily funded by Bloomberg and pushes firearm restrictions, expanded background checks, and controversial red flag laws. A memo detailing Everytown’s strategy to win suburban votes and influence the Texas Legislature to pass gun control legislation was shared exclusively with Hearst Newspapers on Wednesday.