NEW YORK (AP) — When John Travolta shocked theater fans by mangling the pronunciation of Idina Menzel’s name at the Oscars, one person saw a gift in the slip — Damian Bazadona.

Bazadona, the president and founder of the advertising and marketing firm Situation Interactive, had been hired by Menzel’s new show “If/Then” to create some buzz and here it came, one horrible syllable after another.