Coffee Revolt

By Geoffrey Norman
Published October 22, 2013 5:31pm ET
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Coffee Revolt
There is unhappiness in China over the price of Starbucks coffee. As Celia Hatton of the BBC reports: The world’s largest coffee chain, Starbucks, has come under fire in China for reportedly charging locals higher prices than in other major markets.  The official China Central Television (CCTV) claimed Starbucks earns higher margins in China due to its […]

There is unhappiness in China over the price of Starbucks coffee. As Celia Hatton of the BBC reports:

The world’s largest coffee chain, Starbucks, has come under fire in China for reportedly charging locals higher prices than in other major markets. 
The official China Central Television (CCTV) claimed Starbucks earns higher margins in China due to its pricing.

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