Business

Diet Pepsi plans ad campaign after sweetener tweak

By Washington Examiner
Published December 17, 2012 10:04pm ET
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Diet Pepsi plans ad campaign after sweetener tweak
FILE - This Oct. 10, 2011 file photo, shows cans of Pepsi posed in Philadelphia. Starting at the end of January 2013, PepsiCo Inc. will begin TV ads with the tag line "Love Every Sip," along with the rollout of special edition silver cans featuring the blue-and-red Pepsi logo in a heart shape. The company is working with designers to introduce other special designs later in the year as well. (AP Photo/Matt Rourke) | Matt Rourke

NEW YORK (AP) — Diet Pepsi is sending a valentine to soda lovers, now that the soft drink’s staying power has been improved with a new sweetener.

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