Do Issues Matter?

By Michael Warren
Published September 4, 2012 7:29pm ET
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Do Issues Matter?
Pineville, N.C.“Issues don’t matter,” Frank Luntz, the Republican pollster and television personality, tells a group of reporters after his latest focus group of swing voters on Monday afternoon. Having now seen two Luntz focus groups up close, I’m almost ready to agree with him. Twenty-seven local voters, mostly Barack Obama voters in 2008 but undecideds […]

Pineville, N.C.
“Issues don’t matter,” Frank Luntz, the Republican pollster and television personality, tells a group of reporters after his latest focus group of swing voters on Monday afternoon.

Having now seen two Luntz focus groups up close, I’m almost ready to agree with him.

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