The National Aquarium in Baltimore is intentionally trying to weird you out. Their latest advertising campaign, launched by gkv communications and MGH on March 26, demonstrates what would happen if the habits of underwater creatures took place in the real world.

One television spot produced by gkv features a boy at a middle-school dance attempting to win the affections of a girl by imitating a loud foghorn sound ? the one that oyster toadfish uses to attract females.