Give Locally grows through gaming, social media

Published May 29, 2013 7:05am ET



WASHINGTON (AP) — A new path for social change is available courtesy of a mobile app designed to help real families through the purchase of virtual goods.

“Giv Galaxy” is an iPhone game in which players buy goods virtually to help feed villagers and provide them with medicine. A portion of the proceeds from those virtual purchases go to help families in need.

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