As GOP nominee Donald Trump grabs daily headlines with his controversial tweets, Twitter may be the social media platform getting the most buzz this election season. But there is another popular social media website that is spreading the conversation about the candidates in ways 140 characters struggle to achieve: through the force of user-generated news links and forums.

Reddit, or “the front page of the internet,” as the website describes itself, has become a bastion of cute kitten memes, movie trailers, TIL (Today I Learned) posts and political discussion for those fed up with established media organizations controlling the conversation. With 234 million unique users and 8 billion page views a month, Reddit is the ninth largest website in the U.S., according to its advertising page.