Southern Oregon is having a wine identity crisis. In fact, the winemakers there even (jokingly) call themselves the “fly-over region”— since they’re the appellation everyone flies over on their way from San Francisco to Portland. Although the area is well-known among adventure seekers (whitewater rafting, hiking, fishing, etc.), it’s slowly emerging as a destination for the wine traveler.
And if you’re not familiar with the specific wines that southern Oregon is known for — don’t fret. The winemakers of the region and the tourist boards are working quickly and cooperatively to promote the bounty of the region, including tourism, arts (Shakespeare Festival, music festivals), agriculture, and, of course, food and wine. The vibrancy, enthusiasm and dedication to all methods “green” clearly demonstrate that the entire wine and tourism industry in this young appellation is poised to reign.
