NEW YORK (AP) — On the heels of success with “The Lego Movie,” the Danish toy company is giving kids a chance to put their own blocks on the screen, with a new product line that copies their creations into phone and tablet games.

The Lego Fusion line will launch in August. Each $35 box will contain some 200 bricks and a special plate to build on. Creations on the plate can be photographed with Apple or Android phones or tablets and imported into free, downloadable games.