Volkswagen gave the sixth-generation Jetta a major overhaul and lowered its price. That is surely going to lure otherwise reluctant buyers into showrooms to give the 2011 model a spin. If so, it will continue a trend whereby 60 percent of Jetta buyers trade in cars from other automakers.

Volkswagen has never been a huge player in the U.S. market, but is edging up. In 2010, the automaker had 3.1 percent of the U.S. market share, up from 2.9 percent in 2009, according to MarketWatch. VW’s long-term goal is to boost U.S. sales volume to one million vehicles by 2018, with 200,000 of those cars from the Audi brand. The automaker now sells about 300,000 vehicles a year in the U.S., with Audi accounting for about 100,000 of those.

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