Hard-hitting doc asks whether pink ribbon campaign is brilliant — or evil

Published June 7, 2012 4:00am ET

Chances are pretty good you have some breast cancer-branded merchandise in your home.

That might be an odd way of describing the “pink ribbon” campaign. But it’s an accurate one. And after watching the hard-hitting documentary “Pink Ribbons, Inc.,” you’ll never look at that pink toothbrush, food processor or T-shirt the same way again.