Determined to get around bans on alcohol aerosolizers, young people are snorting vodka, a so-called “Chilly Willy” that experts say could kill.

“Some young drinkers are snorting vodka through the nose to get drunk more quickly in a new fad that can be very dangerous. Simply put, the alcohol goes directly to the brain, rather than being absorbed by the liver,” said Michael Gimbel, drug addictions educator with Sheppard Pratt Health System in Baltimore City.