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UK opens probe into Facebook’s psych experiment

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Published July 2, 2014 11:27pm ET
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UK opens probe into Facebook’s psych experiment
In this June 11, 2014 photo, a man walks past a Facebook sign in an office on the Facebook campus in Menlo Park, Calif. British data protection authorities said Wednesday, July 2, that it is investigating revelations that Facebook conducted a psychological experiment on its users. | (Jeff Chiu/AP)

LONDON (AP) — British regulators are investigating revelations that Facebook treated hordes of its users like laboratory rats in an experiment probing into their emotions.

The Information Commissioner’s Office said Wednesday that it wants to learn more about the circumstances underlying a 2-year-old study carried out by two U.S. universities and the world’s largest social network.

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Facebook Social Media United Kingdom