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Washington Post Super Bowl ad featuring Tom Hanks could cost over $10M

By Claude Thompson
Published February 3, 2019 6:37pm ET
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Washington Post Super Bowl ad featuring Tom Hanks could cost over $10M
Actor Tom Hanks attended the premiere of his new film, "The Post," at the Newseum in Washington, D.C., but said he would not attend a screening of the film at the White House. (Photo by Brent N. Clarke/Invision/AP) | Brent N. Clarke

The Washington Post is running an advertisement narrated by actor and director Tom Hanks during the Super Bowl that could reportedly cost the news outlet over $5 million.

The Post announced it was running a 60-second spot during the fourth quarter of the Super Bowl LIII matchup between the Los Angeles Rams and the New England Patriots that will “highlight the important, and increasingly dangerous, work of journalists around the world,” according to the Post’s CEO Fred Ryan.

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Advertising Entertainment Media NFL Super Bowl Washington Post