Business

October Prime Day shoppers shied away from big-ticket purchases

By Zach Halaschak
Published October 12, 2023 9:04pm ET
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October Prime Day shoppers shied away from big-ticket purchases
Amazon Prime Now bags full of groceries are loaded for delivery by a part-time worker outside a Whole Foods store, Thursday, Feb. 8, 2018, in Cincinnati. | (AP Photo/John Minchillo)

The overwhelming majority of shoppers in Amazon’s Prime Big Deal Days shied away from deals on big-ticket items, the initial data suggest.

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Amazon Holidays Retail