Business

Brands use music to speak globally in World Cup

By Mae Anderson
Published June 10, 2014 6:47pm ET
Add Washington Examiner on Google
Brands use music to speak globally in World Cup
NEW YORK (AP) — Companies that are advertising for the World Cup are hoping music will strike a chord with fans globally. Because the FIFA World Cup, the international soccer tournament that begins on Thursday, is the most popular sports event on the planet, advertisers want to take advantage of the large viewing audience. But […]

NEW YORK (AP) — Companies that are advertising for the World Cup are hoping music will strike a chord with fans globally.

Because the FIFA World Cup, the international soccer tournament that begins on Thursday, is the most popular sports event on the planet, advertisers want to take advantage of the large viewing audience. But the World Cup poses problems for companies that are used to making a splash at big sporting events like the Super Bowl with a pricey 30-second spot.

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.