How World Cup tourists have fallen in love with America, and America has fallen in love with the tourists

Published June 17, 2026 4:31pm ET | Updated June 17, 2026 4:47pm ET



The World Cup was always going to be the main attraction. The goals. The drama. The heartbreak. What’s been a bonus is the America-World Cup love story.

Over the past week, millions of tourists from all over the world have poured into cities from coast to coast, wearing national colors, singing songs in a dozen languages, and somehow finding themselves discussing soccer with people who, a month ago, thought 4-3-3 was an area code.

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