2023 Review: Beer drinkers boycott Bud Light over relationship with Dylan Mulvaney

By Asher Notheis

Published December 23, 2023 6:00am ET

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2023 Review: Beer drinkers boycott Bud Light over relationship with Dylan Mulvaney — A can of Bud Light, top left, transgender influencer Dylan Mulvaney, top right, UFC President Dana White, bottom left, and former Denver Broncos player Peyton Manning, bottom right. Since Bud Light sales tanked at the start of this year due to a partnership the beer did with Mulvaney, the beer's owner Anheuser-Busch has worked throughout 2023 to try and repair Bud Light's reputation, including partnerships with the UFC and featuring Manning in an ad released in December 2023. | (AP Photo/Chris O'Meara, Jordan Strauss/Invision/AP, AP Photo/Gregory Payan, File, and AP Photo/Jack Dempsey)

Bud Light underwent a wild year in 2023, largely due to a partnership the brand did that led to decreased sales and major pushback on social media.

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2023: Year in Review Alcohol Social Media