Under Armour stays on track in new running shoe ads

Under Armour doesn’t want to be your parents’ shoe company.

The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second commercials. The ads, which debuted over the weekend on MTV, ESPN and NFL Network, sell the Under Armour attitude that so many high school- and college-age athletes have related to in recent years.