With his expected late entry to the Democratic presidential primary, Michael Bloomberg hopes that he can find success by breaking campaign norms — something that fellow wealthy businessman President Trump proved was possible during his 2016 campaign.

But that may not be so easy for Bloomberg, New York City’s mayor for 12 years starting in 2002, and a multi-billionaire through his eponymous financial services information and news company.

Recommended Stories

He's in: Bloomberg launches candidacy for president

Michael Bloomberg ends presidential campaign and endorses Joe Biden

Buttigieg campaign says Bloomberg should drop out to stop ‘insurmountable’ Sanders lead