Biden campaign’s launch on TikTok off to a slow start

Published February 12, 2024 4:21pm ET



President Joe Biden’s reelection campaign has launched an account on the social media platform TikTok but so far is slow to gain followers.

The launch of the campaign’s account, Biden-Harris HQ, was made on Super Bowl Sunday, with its first video featuring the president answering a few questions themed around the big game. As of Monday afternoon, the Biden-Harris HQ TikTok account only has about 56,800 followers, with the Super Bowl video getting over 544,000 likes and just 4,732 comments.

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