Insurance company State Farm is discontinuing its support for the controversial GenderCool Project amid backlash following reports that the company was donating books about transgender issues, targeted at 5-year-olds, to schools.

“State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries,” the company said in a statement to the Washington Examiner late Monday. “This program that included books about gender identity was intended to promote inclusivity. Conversations about gender and identity should happen at home with parents. We don’t support required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations.”